Orangutan Protection

Problem: The Orangutan is one of the world's most endangered animals. Orangutan Protection is a fictitious
non-profit organization which is looking for a logo, T-shirt, business card and advertisement to get them started.
They would like to use the concept of human beings and Orangutans sharing similar DNA.

Target Audience: The demographic is heavily white and age ranges between 20 to 40 years of age. The average age in this work force is 41. The fields devoted to Zoology and animal sciences are heavily occupied by females sitting at a 72% tilt.

Solution: Taking icons of orangutans into consideration and communicating the shared biology they have
with humans. Designing assets which reflect this would communicate a sense of ethos by displaying how similar humans and the great apes can be but also demonstrating the humanity the brand practices by protecting them.