Red Horn

Problem: Red horn Tequila is looking for a logo, Bottle design and Advertisement for their new product.

Target Audience: The demographics for this brand would be ages 25-50 and both male and female from rural areas of the Midwest. The brand aims to promote people who are proud of their Hispanics heritage and also those who enjoy drinking tequila.

Solution: Hand drawing a logo which points to the Hispanics culture of bullfighting. I found the idea of Rose vines to be interesting. I created a typeface using a red pigment and parallel pen. This combination gave me sharp and precise lines which mimicked the chaos of roses growing. I then vectorized what I needed and created two bottle designs and a poster ad. A catchy slogan which reflects the strength of the beverage.