Solomon Gray

Problem: The duo Solomon gray wants their music to be communicated through their brand and new album. They found their success by moving away from the UK and living on the coast of Ireland away from big cities. They found nature to be their sources of creative inspiration.

Target Audience: The people who enjoy house music and going to EDM festivals. The age range of the consumer would be between 18 to 30 years of age.

Solution: I found the idea of nature being their source of inspiration in itself inspiring. I decided to mash both technologic feel, which is their genre of music (house music) and images of Organic material to be very fitting to what their music could be visualized as.