Vessel Motors
Problem: Create a Brand for a electric car company that could span across multiple platforms, deliverables and designs.
Target Audience: The demographic of people that Vessel aims towards is between 25-50 who are in their chosen professions and looking to purchase a car while keeping the environment in mind.
Solution: Design a brand that echoes the concept of electricity through all of its graphic elements. Selected what is the most effective way to advertise the car brand to consumer.
Branding
The Brand takes inspirations from kinetic energy. This is the conceptual basis on which Vessel was created, a vehicle which transports everyone using clean energy with a brand that visually focuses on the natural phenomenon of electricity and the coloration of Heat like Fire which has been a marker of evoking warmth, security and Survival.
Instagram Ads 1
The target market for these Ads are car enthusiasts that appreciate the design and aesthetic of vehicles. The focus on the fenders and headlights aims to create a human connection and illuminate the cars personalities. The lighting flashing and glowing headlights aims to point the Energy that is contained in the Vessel.
Instagram Ads 2
The target marketing for the second group of ads is less niche. These ads are designed for the commercial consumer or a customer interested in an economical electric vehicle. Showing an elegant display of the vehicle at first glance with important financial details like pricing or leasing.
Website
The website was designed to be intuitive and communicate commonly asked questions when purchasing a car. The brand carries into the website slowly with consistent imagery, layout and Vocabulary. The Catalog page arranges information in a hierarchical manner. Deliver the name of the car model, the starting price and an image of the model.
